Privacy Policy
Last updated: December 26, 2024
This Privacy Policy explains how True North Lux ("True North Lux," "we," "us," or "our") collects, uses, and discloses personal information when you visit or use our website, www.truenorthlux.com (the "Site"), or interact with us regarding our products and services (collectively, the "Services").
By using our Site or Services, you agree to the practices outlined in this Privacy Policy. If you do not agree, please refrain from using the Site or Services.
Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices, legal requirements, or for other reasons. Updates will be posted on the Site, with the "Last updated" date modified. Please review this policy periodically to stay informed about how we protect your information.
Information We Collect
Personal Information You Provide Directly
We collect information you provide when using our Services, such as:
- Contact Information: Name, email address, phone number, and mailing or billing address.
- Account Information: Username, password, and security details.
- Order Information: Purchase details, shipping address, and payment confirmation.
- Customer Support Information: Information included in any communications with us.
Providing this information is optional, but some Services may require it for functionality.
Automatically Collected Information
We gather usage data through cookies and similar technologies, including:
- Device type, browser type, IP address, and network information.
- Site interaction details such as pages viewed and clicks.
For more on cookies, refer to the "Cookies" section below.
Third-Party Information
We may receive personal information from third-party services like:
- Payment Processors: To facilitate payments and refunds.
- Shipping Providers: To ensure order delivery.
- Analytics Providers: To analyze Site performance and usage trends.
All third-party data is treated per this Privacy Policy.
How We Use Your Information
Providing Services
We use your information to:
- Process payments and fulfill orders.
- Send notifications related to orders, returns, and account activity.
- Enhance your shopping experience with personalized features.
Marketing and Advertising
We may send promotional emails or display personalized ads on the Site. You can opt out of these communications at any time.
Security and Fraud Prevention
We use your data to detect and prevent fraudulent or malicious activities.
Customer Support
We use your information to address inquiries, troubleshoot issues, and improve our Services.
Cookies
We use cookies to:
- Improve functionality and performance.
- Analyze user behavior for optimization.
- Serve relevant ads.
You can manage cookie preferences through your browser settings. Note that disabling cookies may impact the functionality of the Site.
Sharing Your Information
We may share your information in the following circumstances:
- Service Providers: With third parties like Shopify, payment processors, or shipping carriers to perform functions on our behalf.
- Marketing Partners: To show you tailored advertisements.
- Legal Obligations: To comply with laws or respond to lawful requests.
- Corporate Transactions: During mergers, acquisitions, or asset sales.
We do not sell or share sensitive personal information without consent.
Your Rights
Depending on your location, you may have rights over your data, including:
- Access: Request a copy of the information we hold.
- Correction: Update inaccurate information.
- Deletion: Request removal of your data, subject to legal retention requirements.
- Withdraw Consent: For marketing communications or other purposes.
To exercise your rights, contact us at info@truenorthlux.com.
Data Security and Retention
We take reasonable measures to protect your information but cannot guarantee absolute security. Retention periods vary based on legal, contractual, or operational needs.
International Transfers
Your information may be transferred to servers outside Canada. We rely on standard contractual clauses or equivalent mechanisms to safeguard international data transfers.
Children’s Privacy
Our Services are not intended for children under 13. We do not knowingly collect data from children. If you believe we have done so, contact us for removal.
Third-Party Websites
Our Site may link to third-party websites. We are not responsible for their content or privacy practices.
Contact Us
For questions or concerns about this Privacy Policy, contact us at:
- Email: info@truenorthlux.com